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Colours
and Tendencies
I heard on Radio Canada radio an interview with the sociologist
Mariette Julien on colours and tendencies.
Following is a summary of her explanations.
There is a book of colours. This book is useful, among other things,
to determine the colour of the clothes and the cars or in decoration
and for the furniture.
However, this book is not the only explanation in the choice of
colours. Often the colours will be dictated by our daily experience.
There is also a whole symbolic system attached to the colours. For
example, blue is naturally associated with the sky and the water.
Therefore, for us, it means freedom, travel and the sea. Blue is a
calming colour associated to male. On the other hand, red is
associated to the risk, the passion, the erotism. Red stimulates the
emotions and even increases heart pulsations. Red is a colour that
excites.
There is no good fortune in the choice of colours, it follows the
social trends.
Here’s the evolution of the colour during the past decades.
1950 – Powder blue and
candy
pink were appropriate to the time while a large number of kids were
born, the baby boomers.
1960 – The flashy and vibrant primary colours represented
tender childhood and joys of life.
1970 – The time of the counter-culture. Oranges and browns
were dominating this period of debates and questioning; that was the
hippie subculture.
1980 – The return to individualism with fluo colours that
were everywhere.
1990 – The end of the millennium and the fear of changes. The
mauve and the crimson were dominant. In fact those colours called
“without hope” are associated with spirituality. The black was also
very present.
2000 – White and silver were very in style, synonymous with
revival, purity and celebrity. Apple green representing youth.
Fuchsia, a mix of red and pink, for femininity and erotism.
2005 – The oil crisis encouraged us to care about water, aqua
was then in fashion. Dark blue took over black. The beige was
popular because it represented nudity at a time of ever-increasing
sex.
2011 – What we shall wait and see in the future! Red comes
back in style. Red is also associated to the war. The reference
colour for nature will be the green in all tones. The grey and the
beige, colours of modesty and authenticity, will also be very
popular. The human value will be more on being than on seeming.
Here is my conclusion: the sensitivity of the artists is such that
they often precede the tendencies.

October 9, 2010 |